First Choice

Look-in-the-Bag's 2013 brief sparkle* in the media began in January.  Neelam picked up the phone one day and was taken aback when the well-spoken woman at the other end announced that she was phoning from the office of Prince Charles.

The caller explained that PRIME wanted to use LitB as a case study.  Were we happy to for them to send our details to the press?

We managed to overcome our concerns about media intrusion, the paparazzi, and phone-hacking and agreed.  Shortly afterwards, we received a phone call from Marcus Duffield.  He wanted to interview me on behalf of Choice Magazine.

They run a regular feature (called New Directions) about people who have a radical change in life.  Marcus sent me an example from a previous issue.  It nearly put me off doing the interview. 

The example dealt with the experiences of an RAF engineer who traded a life amongst Harriers and Phantoms for one amongst the skiing fraternity of the French Alps.  My experiences seemed decidedly mundane compared to such a (literal) high flyer.

Still, Marcus was encouraging.  We chatted over the phone for half an hour or so and he managed to turn my ramblings into a coherent article.  I never got to see who featured in Choice Magazine's next "New Directions" article, but I can't help feeling that I was an easier act to follow than my predecessor.


*We're aspiring to a media blitz but we all have to begin somewhere.